As well as its wonderful wildlife and landscapes of utmost beauty, Africa is home to a culturally rich, diverse and ancient human population. Visitors that embrace the different customs, speak with the people and learn of their history reveal why the continent is one of the finest destinations in the world.

Visit Tanzania where two million year old fossils suggest it was home to the world’s first humans; wander among Zimbabwe's Matobo Hills to discover rock paintings illustrating early religious beliefs, foraging traditions and human progress; and meet the Massai People of Kenya to understand the cultural heritage of one of Africa’s remaining semi-nomadic tribes.

Make culture the centre of your visit and continent will show you its wonders, like stargazing in the Namibian desert below some of the world’s clearest skies, the eye-catching, lip-plate decorations of the Mursi tribe in Ethiopia’s Omo Valley and the friendly bartering between stallholders and customers among a brightly coloured, energetic Nairobi street market.

Taste the delights of Kenya cuisine in its bustling capital, Mombas; sip splendid South African wines with a visit to some of the world’s finest winelands; and wonder at the ancient achievements of Ethiopia’s granite obelisks and majestic churches: monuments to a millennia of Christianity.

Only by gathering a local understanding, will you begin to grasp Africa. Travellers who unearth its human heart, tribal traditions, beautiful buildings and spice-lined cuisine, will discover a fantastic destination that is as rich in cultural history as it is impressive in its wildlife.