Africa 2019-21 Brochure

Celebrating 50 years past, present and future 6 Somak Holidays 020 8423 3000 Much has changed since Suresh Sofat founded Somak Travel in 1968. The way that we are prompted to organise travel and the method of researching how to achieve what we want from a travel experience has changed with the advancement of technology and all ‘things Internet’. Not only has it changed how we communicate with our customers and potential customers but also with our suppliers – indeed very different now to when we first began. Our founder (and father), now in his 81st year and still very active in the business, has instilled the fundamentals of leadership, innovation and, most important of all, customer care in all of us. Inherently he has always preached that science and technology are engines of prosperity so innovation and progress is something that we continue to aspire to. Our belief in these fundamentals means that we remain independent and yet still very competitive, resulting in Somak continuing to be the largest leisure travel company to Africa for many years. The Sri Lanka and India programmes, only one and two years old respectively, have, through those very same values, enabled us to grow rapidly, making us one of the leading companies organising leisure travel to those areas as well. YEARS ANNIVERSARY